Text-to-give is an easy way for people to donate using their phones. Nonprofits can reach supporters fast and securely. With a nonprofit CRM, you can send short, personal messages that motivate giving. Every text can make a real impact, helping your group raise funds efficiently and connect with donors.
Using a CRM with text-to-give tools makes fundraising simple and organized. You can track donations, send reminders, and personalize messages for each supporter. Donors enjoy the convenience of giving anytime, anywhere. With short gift messages, nonprofits can move more people to help and make a difference in their communities.
Why text-to-give is great for nonprofits
Text-to-give makes it easy for supporters to donate using their smartphones. Nonprofits reach more people quickly and securely. With short, direct messages, organizations can engage donors, motivate mobile giving, and inspire immediate action, helping communities in need faster.
Using a nonprofit CRM with SMS fundraising tools allows personalized communication. You can track donor engagement, segment supporters, and send timely appeals. This method increases come to go donations, strengthens relationships, and ensures more people respond to impactful fundraising messages effectively.
- Over 90% of adults own smartphones, making text-to-give the fastest way to reach supporters and receive donations instantly, even for first-time donors.
- Unlike traditional methods, text-to-donate platforms provide a safe giving experience, protecting both donors’ data and nonprofit operations.
- With a donor CRM, nonprofits can send targeted SMS appeals, reminders, or event updates that feel personal and relevant, increasing response rates.
- Short donation messages help turn one-time donors into regular supporters, strengthening long-term donor loyalty and maximizing the impact of every campaign.
Email vs. Text
Email is a common way for nonprofits to reach supporters, but text messages have much higher open rates. Most people read SMS fundraising quickly, so combining mobile giving with emails ensures more donor engagement and faster responses, helping organizations meet their fundraising goals efficiently.
Using text-to-give alongside email campaigns allows nonprofits to personalize communication and target supporters based on preferences. While emails provide detailed information, short donation messages grab attention instantly. Together, they create a powerful multi-channel fundraising strategy, increasing donations, donor retention, and overall campaign success.
What’s the message?
The message in a text-to-give campaign should be simple, clear, and motivating. Use short donation messages that show the impact of giving, explain the cause, and include a direct call-to-action. This helps supporters respond quickly and confidently.
- Always make your task specific and actionable. Tell donors exactly how their gift will help, whether it’s providing meals, clean water, or education. Clear instructions increase mobile giving and encourage immediate donations.
- Use personalized and targeted messages. With a nonprofit CRM, you can segment supporters and send texts that speak directly to their interests, past contributions, or volunteer activity, making your fundraising more effective.
- Highlight the impact and urgency. Explain why donations are needed now, using emotional storytelling or real-life examples. Urgent, meaningful messages inspire supporters to act without delay.
- Include a simple call-to-action and keyword. For example, text GIVE, WATER, or TNT to your donation number. Short, easy instructions boost SMS fundraising response rates and make donating convenient.
SMS fundraising text messages
SMS fundraising lets nonprofits reach supporters quickly with short donation messages. Using a nonprofit CRM, you can send personal, direct texts that show impact, create weight, and encourage present mobile giving, increasing overall donor engagement.
“Your $10 donation provides a week of meals for families in need. Text FEED to 55555 now and make a real difference today!”
Peer-to-peer texts
Peer-to-peer fundraising texts help supporters raise money through their personal networks. Using a nonprofit CRM, you can send short gift messages to fundraisers, motivate sharing, and provide tips. This approach increases mobile giving, motivates donors, and strengthens engagement, allowing communities to come together and support your cause effectively.
“Hi Sarah! 🌟 Your fundraising page is live! Every $20 raised provides clean water for a family. Share with 5 friends and make a difference. Text WATER to 55555 to donate.”
“Hey Alex! I’m raising funds to give a family clean water for a month. I’m aiming for $500. Can you help? Text WATER to 55555 and support today!”
Recurring upgrade texts
Recurring upgrade texts help turn one-time donors into monthly supporters. Using a nonprofit CRM, you can send personalized SMS messages that show the impact of regular giving, encourage loyalty, and make it easy for supporters to commit to ongoing mobile gift.
“Hi [Donor]! Your recent gift made a real difference. Imagine feeding 360 kids a year for just $15 monthly. Join us and make lasting change today! Text GIVE15 to 55555.”
Event texts
Event texts keep supporters informed about upcoming fundraising events. Using a nonprofit CRM, you can send short donation messages, updates, and reminders. This helps increase attendee engagement, motivate mobile giving, and ensures parties have all the information they need for a successful event.
“Hi [Attendee]! 🌟 Free parking for the Spring Fundraiser is across the street from City Hall. We can’t wait to see you tonight! Support our cause by texting GIVE to 55555.”
Auction texts
Auction texts let supporters preview fundraising auction items and place bids early. Using SMS fundraising, nonprofits increase donor engagement and boost mobile giving before and during events.
“Exciting items at our Annual Gala: beach weekend, concert tickets, gourmet dinner! Bid now and support our cause. Text BID to 55555.”
Shareable texts
Shareable texts allow supporters to forward donation messages to friends and family, expanding your fundraising reach. Using a nonprofit CRM, you can line short, impactful messages that inspire mobile giving, increase donor engagement, and encourage communities to join your cause quickly and easily.
“Kim is just $10 away from a new start. Help her today! Text HELP10 to 55555 and share this message with friends to make a bigger impact.”
Text-to-give codes
Text-to-give codes make donating simple and fast. Supporters can use specific keywords to give a set amount or start come and go donations. Using a nonprofit CRM, you can personalize codes, track responses, and increase mobile giving with clear, actionable messages.
“Hi [Name]! 🌟 Help provide clean water to families. Text WATER50 to 55555 to donate a month of water for one family. Every drop counts!”
Fundraise AI
Funraise AI helps nonprofits send personalized donation messages using insights from a nonprofit CRM. By analyzing donor behavior, it suggests the best ask amount and timing, increasing mobile giving, boosting donor engagement, and making fundraising more helpful and efficient.
“Hi [Donor]! Thanks for supporting us over the years! Your gifts provided hundreds of meals. Consider giving $10 monthly to feed kids consistently. Text GIVE10 to 55555.”
Thank you texts
Thank you texts show valuing to donors and strengthen relationships. Using a nonprofit CRM, nonprofits can send short, personal messages that highlight impact and motivate continued mobile giving.
“Thanks for your support, [Donor]! Your gift is making a real difference in our community. Together, we can create lasting change. 🌟 Text GIVE to 55555.”
Credit card update texts
Credit card update texts help recurring donors keep their donations active without pause. Using a nonprofit CRM, you can send secure, personalized SMS messages reminding supporters to update expiring cards. This ensures consistent mobile giving, strengthens donor retention, and allows nonprofits to continue making a meaningful impact.
“Hi [Donor]! Your credit card is expiring soon. To keep supporting MegaMeals, please update it using this secure link: [Link]. Thank you for continuing to make a difference!”
SMS + email communication
Combining SMS fundraising with email drive boosts donor engagement, increases mobile giving, and ensures supporters respond quickly to your nonprofit appeals.
Subject Line: Join Trees in Tahoe to Make a Difference!
Dear [Donor],
We’re launching our campaign to replant burned forests in Tahoe. Your support can help us reach our goal of 1,000 trees. Every donation makes a lasting impact!
Combining SMS fundraising with email campaigns helps nonprofits reach supporters effectively. Text-to-give messages grab attention quickly, while emails provide detailed information. Together, they increase donor engagement, motivate mobile giving, and ensure more people act to support your cause.
Here’s how you can help:
- Donate Today: Every dollar contributes directly to planting trees and restoring forests. Text TNT to 12345 or click here: [Link].
- Spread the Word: Share our mission with friends and family to increase awareness and support.
- Volunteer: Join our events and help plant trees in your community, making a hands-on difference.
Your contribution, no matter the size, creates real change. By combining SMS and email communication, nonprofits can inspire more people to act, support causes, and make lasting community impact.
- Segment donors in your CRM.
- Write SMS and email content.
- Send messages at the best time.
- Track responses and donations.
- Follow up with thanks and updates.
SMS
“Hi [Donor]! 🌟 Your $10 donation can provide a week of meals for a family in need. Text FEED to 55555 and make a difference today!”
Volunteer texts
Volunteer texts keep supporters informed and ready to help at events. Using a nonprofit CRM, you can send short messages with instructions, sign-up links, and reminders, increasing volunteer engagement and making it easy for teams to support your cause.
“Hi [Volunteer]! We’re excited to have you at our upcoming event! 🌟 Please download the app to help collect donations and support our mission. Thank you!”
Automated texts
Automated texts make fundraising easier by sending timely, personalized messages without manual effort. Using a nonprofit CRM, you can trigger SMS fundraising based on donor activity, events, or campaigns, increasing mobile giving and improving overall donor engagement efficiently.
“Hi [Donor Name]! With 2024 ending, make a tax-deductible gift to support [Cause]. Text 2024 to 55555 to give before the year ends. Thank you for your generosity!”
Preferred communication texts
Preferred communication texts respect how donors like to be contacted. Using a nonprofit CRM, you can send short donation messages via SMS to supporters who prefer texting, increasing donor engagement, mobile giving, and placing stronger, personalized relationships.
“Hi [Donor Name]! 🌟 We know you prefer texts over calls. To make a difference today, please donate $10. Text GIVE10 to 55555. Your support means the world!”
Donor portal app
A donor portal app gives supporters control over their contributions. Using a nonprofit CRM, donors can manage recurring donations, update payment methods, and track their giving history. This improves donor engagement, motivates mobile giving, and makes it easier for supporters to stay involved and contribute consistently to your cause.
“Thanks for your ongoing support, [Donor]! 🌟 You can easily manage your donations and update your info in our Donor Portal. Download the app today to stay connected and give anytime!”
Members-only texts
Members-only texts give exclusive updates, early access, or special perks to supporters. Using a nonprofit CRM, you can increase donor engagement and motivate mobile giving through personalized, valuable communications.
“As a valued member of Trees in Tahoe, enjoy early access to limited-edition swag! 🌟 Support our mission and show your pride by texting JOIN to 55555.”
Friendly communications
Friendly communications help nonprofits build strong relationships with supporters. Using a nonprofit CRM, you can send personal, caring texts to check in, share updates, or celebrate milestones, increasing donor engagement and encouraging ongoing mobile giving naturally.
“Hi [Donor]! We just wanted to say THANK YOU and see how you’re doing. 🌟 Your support makes a real difference text GIVE to 55555 to continue helping!”
How to set a text-to-give fundraising strategy for your nonprofit
Setting a text-to-give fundraising strategy starts with planning. Using a nonprofit CRM, nonprofits can segment supporters, craft short donation messages, schedule texts at the right time, and track results to increase mobile giving and donor engagement usefully.
- Decide on your goal and message: Clearly define whether you need donations, volunteers, or awareness, and craft concise SMS fundraising messages that inspire action.
- Segment donors: Use your CRM to target recurring supporters, first-time donors, or specific campaigns for more personalized and effective communication.
- Send the texts: Schedule your messages strategically for high engagement, making it easy for supporters to respond and donate immediately.
- Follow up: Combine texts with email campaigns or updates to thank donors, show impact, and encourage continued mobile giving.
A strong text-to-give strategy uses clear goals, personalized messaging, and proper timing. By leveraging a nonprofit CRM, groups can boost donor engagement, increase mobile donations, and strengthen relationships, in the end making fundraising more logical and impactful for their cause.
Conclusion
In conclusion, text-to-give fundraising offers nonprofits an easy, fast, and helpful way to engage supporters. By using a nonprofit CRM, groups can send personalized SMS messages, track donor engagement, and increase mobile giving. Short, clear donation messages, unite with strategic timing and segmentation, help convert first-time donors into loyal supporters.
Integrating email campaigns, peer-to-peer messages, and automated or event updates strengthens relationships and maximizes impact. Overall, a well-planned text-to-give strategy empowers nonprofits to reach more people, inspire generosity, and make meaningful change efficiently, ensuring their mission thrives and communities benefit from their work.
Text-to-give examples FAQs
What is the best fundraising platform for text-to-give?
Funraise is a top platform, offering custom drive, real-time donation tracking, CRM integration, and easy mobile giving for nonprofits.
How do you write a short donation message?
Keep it clear and personal, explain the cause, show impact, include a direct call-to-action, and keep it concise.
How do I send a fundraising text message?
Use a reliable SMS platform, write a short, clear message, include a keyword or link, and segment donors for targeting.
How do I kindly ask for donations?
Be transparent, show value for past support, explain impact, and offer a simple, respectful call-to-action for donations.
When is the best time to use short donation messages?
Use during time-sensitive campaigns, emergencies, year-end calls, or events to create urgency and prompt immediate mobile giving.
What kind of nonprofits use text-to-give fundraising successfully?
Nonprofits with mobile-savvy audiences, like disaster relief, animal welfare, health, and youth-focused groups, benefit most from SMS fundraising campaigns.
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